From Clicks to Conversions: Interactive Ad Formats in Google & Meta Ads
Interactive ad formats have become essential in digital marketing strategies, especially across platforms like Google Ads and Meta Ads. These formats go beyond static visuals and text, offering users a chance to actively engage with content—resulting in higher attention, deeper brand connections, and improved conversions. Instead of focusing solely on impressions or click-through rates, advertisers are now prioritizing real engagement that leads to conversions.In 2025, businesses looking to stay competitive must shift from traditional ad methods to immersive, interactive experiences that capture the modern consumer’s interest and intent.What Are Interactive Ad Formats?Interactive ad formats allow users to actively…