The last 20 years have seen the online realm increasingly grow in stature. The internet is now a staple presence in the activities of our daily lives. With this increased presence of people, online the digital realm has become a vast customer base for both established businesses and plucky startups. Making the most of your digital marketing strategies can make or break a startup. If you have just started your own business or are planning to do so in the near future, then digital marketing is an absolute must for growing your customer base and brand identity. The digital realm can be tricky and even confusing at times, so keep the following strategies in mind while you plan your digital marketing campaign.
Identify Your Customer Base Before You Plan Your Digital Marketing Strategies
This is a staple business practice that isn’t limited to digital marketing but for any marketing campaign. Even before you begin designing the content to go into your advertisements you need to know who your product appeals to. If the demographic that makes up the bulk of your customer base is young, then designing a marketing campaign that targets the older members of society is meaningless and will render your ad budget redundant.
Using customer personas is a great way to collect all the data regarding the key traits of your customer base. This data will include:
- Products and services they require
- Favourite social media channels
Using this data, you will not only be able to identify exactly who wants to buy from you in the digital market but also where on the digital sphere you will be most likely going to be able to find them.
Invest in social media marketing:One Of The Best Digital Marketing Strategies
If as an entrepreneur you’re still unsure as to whether or not you should put part of your ad budget onto social media, then perhaps the following numbers can help convince you:
- As of July 2020, a whopping 3.96 billion people were on social media.
- This is an estimated 51% of the population.
- An additional 376 million people had joined social media in between 2019 to 2020.
- This is an estimated 10.5% growth in total social media users, with the total percentage of growth expected to be even higher this year.
- Around 99% of social media users access social media on their phones. Keep this in mind while framing your ad campaign.
Social media is a vast space on the internet. The most popular social media outlets include Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube. Having a presence on some or better still all these platforms will allow you to market your product to a huge portion of the globe’s population and will allow you to grow your brand’s presence immensely. While using social media, keep the following best practices in mind.
- Post content regularly.
- Use images and video as they better attract attention.
- Engage and interact with your customers and followers. This can help lead to better publicity and help promote brand image and presence. Be careful not to get yourself into a PR mess, however.
- Make sure the content you post is relevant to your product.
- Make sure to invest in paid advertisements, it will increase the reach of your brand.
Maintain a blog for your company
Having a regularly updated blog will be great for your company’s website. A recent study by HubSpot revealed that companies with a regularly updated blog, (post 16 times a month) would generate around 4 times the amount of traffic as companies without, or with a not regularly updated blog (between 0-4 posts a month).
Having a regularly updated blog does not simply mean churning content out like a manufacturing line. A good company blog will have content that is relevant to their products and services, is informative and helpful to their readers, and is SEO optimized. If you are unsure what SEO optimized means that brings us to our next point which is
Search Engine Optimization (SEO)
Google like other search engines does not arbitrarily decide what pages to display at the top of its search charts on a day-to-day basis. Most search engines use a preset algorithm that takes a multitude of factors such as keyword utilization, backlink presence, query relevance, etc. into consideration when tabulating which pages appear at the top of their search results. SEO refers to the process by which a digital marketing team analyses these algorithms and alters their content and marketing strategy to be better compatible with these algorithms and as a result, drive web traffic and consequently sales.
SEO can also help with gaining dividends of your google ads investment. Using SEO in particular use of certain keywords your ads will reach a larger audience.
E-mail marketing campaigns
Using personalized e-mails is another excellent digital marketing strategies to make the most of your advertising budget. E-mail marketing consists of sending personalized emails to your subscribers promoting a new product, service, sale, offer etc. A recent study revealed that e-mail campaigns yielded a return of $44 for every dollar spent.
What you must keep in mind, is that the word “personalized” is extremely important in this term. If the e-mail is customized to the customer, it is far more likely to get them to open the said e-mail, and conversely convert their attention into a purchase. If you have a large customer base, it becomes increasingly unlikely that you will be able to make all the necessary customizations to these e-mails manually. This is where employing a digital marketing firm that will be able to automate this task for you will be convenient.
Have a system to track your results
Having the right system in place in order to be able to track the results of your digital marketing strategies is very important. Would you invest in stocks if you were not able to see the market prices after purchase? Similarly make sure you have the means to check the progress of your investments, to see if it’s a campaign strategy that you should continue as it is or make adjustments to.
The realm of digital marketing can be a handful to navigate. Especially if you had never heard some of these terms before. How do I properly SEO? What’s the best way to advertise on social media? How do I automate personalized e-mails? How do I properly measure web traffic, what is it that I’m looking for? If you were just a casual surfer and not familiar with many of the corporate terms and functions of the internet starting up your company and putting a solid digital marketing campaign in place can be overwhelming. That being said the digital world is still a goldmine, a seemingly endless source of new customers and possibilities. So, if you feel you’re not up to the task of making sure your digital marketing plan is not on point, then don’t fret. At Avsom Digital Solution Pvt. Ltd., we have a committed team of digital marketing experts who can handle all your needs. From SEO, social media management, blog writing, website and mobile app design, brand marketing etc. We will cover all your digital marketing needs to ensure that your company grows. After all, customer satisfaction is our number one priority.