Social media refers to the collection of digital platforms that facilitate the exchange of information including but not limited to ideas, interests, personal opinions, daily life updates and so on. as stated earlier social media is made up of a collective of various platforms. These platforms all have distinctive features and uses. Social Media Marketing plays a vital role in Branding.It is important to understand these differences to plan your marketing strategy appropriately. Let us quickly go through who the major players on social media are: i) Facebook - The largest social media platform currently.…

The last 20 years have seen the online realm increasingly grow in stature. The internet is now a staple presence in the activities of our daily lives. With this increased presence of people, online the digital realm has become a vast customer base for both established businesses and plucky startups. Making the most of your digital marketing strategies can make or break a startup. If you have just started your own business or are planning to do so in the near future, then digital marketing is an absolute must for growing your customer base and…